This website serves Farmers and Ranchers in the Kansas AgriTourism Industry.
Welcome to Kansas AgriTourism!
This website has been developed specifically for Kansas farmers and ranchers involved in AgriTourism, rural properties where the traveler has an opportunity to experience farm and country life far from the hustle of the city.
the Kansas Agriculture Marketing Division and the Travel and Tourism Division of the Department of Commerce
and with financial assistance from Frontier Farm Credit.
We invite you to explore this website to find a variety of articles and resources that will help you succeed in agritourism.
If you have any questions, please contact the Department of Commerce, Travel and Tourism Division, and ask for the Agritourism Liaison.
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Kansas AgriTourism News
September 2005
Greetings!
While the entire state has been pretty hot and dry for a long time, Kansas agritourism farms are moving steadily towards the fall season with enthusiasm! Many of us have been to the workshops, and we are doing our homework now preparing the promotion and publicity, so we have every reason to expect this to be the best year ever.
One more thing you might want to be working on now is your application for one of the Kansas Agritourism Scholarships (see the article below.) The deadline for applications is October 30, and you know how busy you are going to be in September and October.
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| Becky Walters |
Joel Wimer |
Right now is the time to organize a group to tour other destination properties, and put in for a scholarship to help defray the costs. It's also not too soon to look at the winter conferences and Expos, and start making your plans - especially if those plans might include a scholarship to help pay for your trip!
Please feel free to contact me or Joel Wimer, our vice- chair, regarding the Kansas AgriTourism council. We'd love to learn how the council might help your business grow!
Becky Walters, Chair for the
Kansas AgriTourism Advisory Council
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In This Month's Issue:
Feature Destination:
Harvest Farm, Turon, Kansas
When You Must Borrow
Money to Grow Your Business, Part III
Kansas AgriTourism Scholarships
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This Month's Featured Destination:
Harvest Farm in Turon, Kansas
September 2005
“Danielle, let’s try that pumpkin idea of yours.”
About seven years after they first walked through Vala’s Pumpkin Patch outside of Omaha, Eric and Danielle Geesling decided to try something different. Up until now, they were raising wheat and cattle on their Turon, Kansas farm. The wheat market was not going their direction. They asked the extended family who was interested, and before long, they had formed a corporation to begin the Harvest Farm Pumpkin Patch.
Last fall was their first season, and the attendance far exceeded their expectations, knowing that Turon is in a pretty rural area. Turon is about 30 miles west of Hutchinson, or 22 miles east of Pratt, the two largest communities in the area. Nonetheless, the Pumpkin Patch attracted over 2,500 visitors, including 800 school kids in tour groups.
“We had over 800 kids in school tours, far more than we had expected, and actually had to buy extra pumpkins for the tour groups.” Danielle said. “And almost all of our business came by word of mouth. I had read Jane Eckert’s book, Fresh Grown Publicity, and so I wrote and sent out articles to the papers, and we had articles in both the Hutchinson News and the Pratt Tribune.”
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Harvest Farm of Turon, Kansas plans to open their second year with a big splash of pumpkin! |
Making the Farm Unique
There are a lot of interesting aspects to the Harvest Farm operations, and folks always want to know about the Punkinator, the new pumpkin cannon that will shoot an 8” pumpkin up to a half-mile!
They saw something similar in a presentation by Bill Bacon at the Kansas Agritourism Conference, and knew they wanted one. Eric, and his dad, Gary Geesling, built the Punkinator over the winter, but it has already gotten a lot of attention. They’ve driven it in five parades, and likely its value in publicity will make the whole project worthwhile.
“They wanted a fire truck so they could raise, lower, and aim the cannon,” according to Danielle. “Amazingly, they found one on the online auction service, Ebay, that is fully operational, with an 85 foot ladder, and only 19,000 miles on it. At a cost of only $2,200, they figured that even if they abandon the pumpkin cannon, the engine and other components were well worth the price.
Click here to read more about the Punkinator, and How Four Families work together at Harvest Farm
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When You Must Borrow Money to Grow Your Business, Part Three
As we are either starting or expanding our direct farm marketing businesses,
the inevitable dilemma occurs:
"I don't have enough capital to do it right. Should I borrow, or should I just start small?"
Note: This is the third of a series of articles about this timely dilemma, based on a series of interviews with Dennis Lawson, who works with Kansas farms and ranches for Frontier Farm Credit. To read part one, click here.
In the first article of this series, we talked about selecting a lender with the same business strategies as yours, and about what kind of information your lender will need before considering your loan application. In the second article, we talked about “assets,” “liabilities,” and your “owner’s equity.” You can review these articles by going to http://www.kansasagritourism.org/ask/ask_home.htm, and scroll down to the articles section.
In this article, we are going to briefly look at the documents known as your “Income Statement”, which is also called by the more descriptive name, the “Profit and Loss Statement (P & L).”
The profit and loss statement is used to measure your revenues and expenses over a specified accounting period– usually one year. When reviewed line by line, the P & L helps you analyze where you are making money, and where you are not. For example, by identifying a loss category, you may determine whether it is a necessary expense in the course of doing business; or whether it is an aspect of your business that requires closer evaluation and redirection.
Together with the most recent balance sheet, which identifies your assets and liabilities at a given point in time, the P & L statement can be used to determine the tax liabilities and profitability of your operation. They also are primary tools in helping you and your loan officer evaluate your operation’s expansion potential, as well as to do some projections and analysis regarding your loan request.
Up to this point, we’ve been dealing with the known facts of your business operation, and you and your loan officer have been studying the concrete documentation of your assets and liabilities as presented in the balance sheet to date, and the Profit and Loss statement. Now it’s necessary to project these numbers into the future, and create a Cash Flow Projection for your business.
To read the rest of this article on cash flow projections, click here.
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Agritourism Scholarship-Think Beyond the Fall Harvest!
Even though it is just September, we want to remind you to look at the Calendar for this winter. Here are a few of the upcoming events you should be thinking about:
Have you given any more thought to applying for the Agritourism Scholarship? The Deadline for Applications is October 30, and you know how busy you will be in September and October.
$25,000 is available to help registered Kansas Agritourism operators attend conferences, seminars and educational tours, gain first-hand information regarding practices and techniques used by other agritourism vendors and develop nationwide relationships within the industry.
You should be planning your trip, and submitting your application!
P.S. if you know of other conferences that might be eligible, please drop us an email with the name, date, location, and website. When we all share ideas, everyone benefits!
Read about the Kansas AgriTourism Scholarships That Are Waiting For You!
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To read previous newsletters, please visit our Archives.
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